VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Gel Big Al's Creative Emporium/ Arena Media 40 5 ( ) Nestle Shreddies ... Bartle Bogle Hegarty/ Walker Media 33 9= -1 Morrisons DLKW Lowe/MEC 32 9= ( ) Vision Express Dare/Walker Media 32 11= ( ) The Co ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
media strategy, which is handled by WCRS, has been built around community management and campaign ... Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
