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Avoiding a red card

27 Apr 2010 | by Joe Thomas

or so and, while FIFA wants to protect sponsors and media space, unofficial brands have become more wise ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

investment on media buys. For example, OXO, he says, was able to secure high-profile slots around The X ...

Brand Health Check: Goodfella's

21 Apr 2010 | by Jeremy Lee

to use other media to engage beyond the convenience of pizza in the freezer for when you need a quick ...

Selling with the enemy

20 Apr 2010 | by John Reynolds

, marketing director of audiences and media for Tate galleries. 'This is not about price or a big brand ...

Alan Mitchell on Branding: Look behind the message

31 Mar 2010 | by Alan Mitchell

LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust...the rules. It was ever thus.' Actually, it was never thus. The peculiar workings of top-down mass media ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

Special report: Experiential - From live to LOUD

17 Feb 2010 | by Robert McLuhan

Social media is having an explosive effect on experiential campaigns, creating the potential ... the benefits of amplifying niche experiential activity through social media. RPM has been working with Smirnoff ... enable them to access the internet quickly while on the move. Some experts argue that social media ...

The Work

08 Feb 2010

. By combining mobile technology, including QR (quick response) codes and geo-tagging, with social media ... on the fly using the latest iPhone technology," he adds. Media plan AKQA knew that the effectiveness ... to the interest surrounding the launch of the app. Nike aimed to generate long-term awareness via a media ...

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media...media coverage estimated to be worth $100m ( 61m). Until recently, online PR was simply about creating buzz using the internet as a medium. Now, with brands ever more keen to get involved in social media ... communications via social media, as well as brand reputation monitoring. However, despite its potential ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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