Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media
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Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
in advertising, marketing and media....the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio . ( Marketing ) Media ... at the helm of the publisher. ( Media Week ) Posterscope , the Aegis Media-owned outdoor media specialist, has appointed Helen Keable to the newly created role of commercial communications director. ( Media ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
Tesco's group media director is set to leave the global retailer without a job to go to....of media at the Olympic Delivery Authority, will now oversee all media handling in the UK ... in 2010, but has formerly worked at Tesco as head of corporate media relations. He has also worked ... -Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... . It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
your brand' section it says: 'Tesco Media can help to explain the benefits of a larger pack size ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
-Cola's media channels. Promotion to find the Coca-Cola Fan Reporter starts next Monday (7 May ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Strongbow 'get the job done' by St Luke's
01 May 2012
Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
