23 May 2012
| by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
22 May 2012
| by Noelle McElhatton
expect shorter, more flexible contracts and there will be less reliance on paid media.
The plan ...
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
to social media, retailer power and globalisation.
The brand managers that populate her team today need ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
director Jon Burley. Media planning and buying was handled by M/Six, while Clear Channel donated poster ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
30 Apr 2012
| by Sarah Johnson
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
27 Apr 2012
| by Matthew Chapman and Georgina Brazier
on social media, a channel the retailer is increasingly adopting.
Video produced by Georgina ...
20 Apr 2012
| by Daniel Farey-Jones and Nick Batten
The latest work by media agency PHD, branded content agency Drum and ad agency Grey involves the charity taking a more serious approach after the success of its light-hearted viral featuring Vinnie ...
, to online, social media activity, and a licensing deal allowing the charity to feature images of Audrey ...
17 Apr 2012
| by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media...with such allegations.
However, given the recent media criticism, the organising body has issued a statement ...
02 Apr 2012
by JCDecaux through Kinetic Media and Mindshare.
This is the first advertising campaign Brake has launched. ...