Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
Brake 'got the msg?' by Blue Hive
02 Apr 2012
by JCDecaux through Kinetic Media and Mindshare. This is the first advertising campaign Brake has launched. ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
A look at the performance of Change4Life in social media over the past four months...-managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a benchmark ...
Dancing celebrities promote Fairtrade Fortnight with digital campaign
27 Feb 2012 | by John Reynolds
Fortnight 2012 will be the biggest online Fairtrade event ever. "We haven't forgotten traditional media ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, and specialist outdoor media company Curb Media. The technology determines whether a man or a woman ... . The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ... -of-home advertising and the technology was created in conjunction with 3D Exposure and CURB Media. Incorporating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
