Voluntary Sector: Cancer Research in 'heritage' runs
12 Aug 2005
press were being targeted with a media relations campaign, as were fitness titles such as Runners World. ...
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RNIB shuns 'trick or treat' for Hallowe'encampaign
02 Sep 2005 | by Alex Black
with messages in Braille and Roman script for the campaign. A media relations push focusing on women ...
CIPR Excellence Awards 2005: Public Sector Campaign of the Year - Greenwich strikes Gold with Oliver Link
15 Jul 2005 | by Peter Crush
Campaign: Meal Deal Client: Greenwich Borough Council PR team: In-house Timescale: September 2004-January 2005 Budget band: £10,000-£100,000 In response to media reports last year ... of school dinners. More than 215 articles appeared in local, national and international media - only two ...
Make Poverty History promises to milk Live 8 gigs
01 Jul 2005 | by Alex Black
The media chief of the Make Poverty History campaign has promised no let-up in its endeavour...Make Poverty History media co-ordinator Catherine Cullen pledged to capitalise on the high level of interest in Live 8 throughout the second half of the year. She said the association with Live 8 would ... Cullen. The campaign will also continue to target 'almost every form of print and broadcast media ...
Healthcare: Awareness Campaign Close-up - CF Trust secures celeb support
15 Apr 2005
is using case studies of people with cystic fibrosis who have achieved against the odds to target the media ...
Campaigns: Public Sector - DoH links sexual health with St Valentine's Day
11 Feb 2005 | by Adam Hill
to encourage discussion of STIs in the media. Statistics on sexual behaviour and attitudes were also ...
Campaign: World AIDS Day makes HIV everyone's issue - Voluntary Sector Comms
14 Jan 2005 | by Ruth Smith
others. The trust led on the media front, targeting national newspapers, charity titles and marketing, new media and online press. The team emphasised that HIV is an issue for everyone and highlighted ... , Emma Thompson and Mario Testino. Media coverage was generated in several national broadsheets ...
News Analysis: Travel giants build on brand loyalty
07 Jan 2005
is positioning the company as an all-round travel expert by targeting all sections of the media and making a ... department has been added to her team under head of new media Graham Donogue to churn out travel industry ... with Thomas Cook for more than 40 years. Using case studies like these with local and national media has ...
The Year Ahead: What will you face?
07 Jan 2005 | by Jo Bowman
. Media Evolution of mobile and internet technology will make the task of media relations more difficult to manage. Meanwhile, the proliferation of round-the-clock media is diminishing the importance of traditional media in influencing purchasing decisions and perceptions, as well as fuelling consumer cynicism ...
PRWEEK AWARDS 2003: People & Agencies - The Media Training Masterclass Award - Communicator
31 Oct 2003
WINNER - COLONEL TIM COLLINS, LATE OF 1ST BATTALION OF THE ROYAL IRISH REGIMENT
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
