Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
director Jon Burley. Media planning and buying was handled by M/Six, while Clear Channel donated poster ...
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK. It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers
27 Apr 2012
The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to re-energise the brand and to bring back it s fashion credentials . The media was handled by Posterscope ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
The latest work by media agency PHD, branded content agency Drum and ad agency Grey involves the charity taking a more serious approach after the success of its light-hearted viral featuring Vinnie ... , to online, social media activity, and a licensing deal allowing the charity to feature images of Audrey ...
BT Infinity ad banned after Virgin Media complaint
18 Apr 2012 | by Emma Powell
of its broadband service, after a complaint by Virgin Media....from BT." Virgin Media, along with three other complainants, argued that BT s "unbeatable" speed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
