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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

of people who were previously fragmented and complacent. And, thanks to the power of social media and online ...

Think BR: Collaboration is key to delivering policy outcomes

departments could rely heavily on bought media and earned media generated by public relations activity, but not a great deal of attention was paid to owned media. This latter category has now come to the fore ... , and earned media are all maximised to their full potential, there is still a fourth channel at the disposal ...

Trading places: this week's people moves

, in Brand Republic's round-up of this week's people moves in advertising, marketing and media....to a global marketing role at Walmart. ( Marketing ) Media Rob Atkinson , the former chief ... of chief executive of Clear Channel's joint venture Adshel in Australia and New Zealand. ( Media Week ... of global marketing director. ( Media Week ) Starcom managing director Matt James is to join the ex ...

An absence of leadership

on the street. Because of social media, the wall between producer and consumer has crumbled. With the fall ...

Trading places: this week's people moves

in advertising, marketing and media....appointed to the role on a permanent basis. ( Marketing ) Media News International has parted ... as part of NI's cost-cutting drive across its commercial operations. ( Media Week ) Nick Emery has ... to the newly created position of president of WPP's GroupM . ( Media Week ) MPG Media Contacts has ...

Google and Microsoft back campaign to improve IT education

growth in digital media. Ed Vaizey, minister for culture, communications and creative industries, has ...

Pedigree launches 'virtual dog walk' charity drive

around the web, or through social media channels such as Facebook and Twitter. The adoption drive ...

Hall of Fame shortlists finalised and deadline extended

media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ... Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ... names from the advertising, media, marketing and communications industries to its ranks, recognising ...

ASA survey suggests compliance with online marketing rules

, medium and small businesses in eight sectors including entertainment, media, leisure, travel, retail ... Code came from the entertainment, media and leisure sector, and all four related to the misleading ...

Deadline approaches for BR Hall of Fame votes

in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in. The first half ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.