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Homebase to launch TV campaign featuring Acorns Children's Hospice

, which previously included the transformation of Carlisle station in February. Media planning ...

Save The Children kicks off £4m UK ad review

direct marketing and media accounts up for pitch in November. Last week, the char ity appointed John Ayling Associates, working in conjunction with agenda21, to handle its UK media planning and buying ...

Tories threaten new advertising curbs

aimed at children to all media to ensure the internet and mobile phones are covered, but ruled out a ... businesses extending their current commitments to restrict advertising to children across all media, together ...

HAT aims to raise cash with bursary

, campaigns and statistics to boost their media studies courses. They will also get full access ...

CMW lands breast cancer fashion task

The agency won the account without a pitch, and will create an outdoor, digital, PR and social media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet-to-be-decided celebrities, and will play on the campaign's heritage. TBWA\London created last year's work, which featured ...

Save the Children seeks lead DM shop

The charity has worked with a number of different agencies over the past two years across its fundraising, donor acquisition and retention. Last year, Whitewater was appointed to reinvigorate its donor acquisition through creative activity and by testing different media. It replaced Partners Andrews Aldridge ...

DCSF kicks off hunt for digital agency

Duffy were knocked out of the contest at an earlier stage. A pitch for the media planning account ...

Ben Bradshaw says BBC 'must change'

the BBC". However, he indicated that it would have to adapt to the changing media environment. "But like ... and size have on the rest of the media," he said. Although Bradshaw added that anyone who had watched ...

I-level and Starcom in COI media tie-up

the consolidated £211 million COI media buying account....I-level, which handles COI's digital buying business, is teaming up with Starcom, which oversees COI's radio buying assignment, following COI's decision to abandon its practice of splitting buying by media channel. Starcom and i-level are working together on the details of the partnership should ...

AKQA to lead digital strategy for the British Army

AKQA triumphed in a pitch against several undisclosed agencies for the three-year contract in a contest handled by COI. It has been briefed to identify ways in which online activity and social media can ... .army.mod.uk and integrate it into social media as the Army looks to improve the online experience for potential recruits ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.