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Every Mother Counts 'no Mother's Day' by CHI & Partners New York

In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...

BBC 'Torch relay' by RKCR/Y&R

The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK. It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA. ...

Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to re-energise the brand and to bring back it s fashion credentials . The media was handled by Posterscope ...

Brake 'got the msg?' by Blue Hive

by JCDecaux through Kinetic Media and Mindshare. This is the first advertising campaign Brake has launched. ...

The Army 'Do more. Be more' by Publicis London

The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission. The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films. ...

CoppaFeel! 'hello boobs 3D campaign' by Archibald Ingall Stretton

been launched with a digital 96-sheet created by Archibald Ingall Stretton and Arena Media.

Battersea Dogs & Cats Home 'Staffies' by Meteorite

Meteorite won the brief after a three-way pitch against undisclosed agencies. The outdoor work launches on 23 November at a Parliamentary reception at Westminster and is supported by direct marketing, online and social media work. ...

British Heart Foundation 'the hope tank' by Glue Isobar

The campaign centres around the zebrafish, which can repair its own heart. The virtual aquarium takes over the charity s homepage and social media channels. It was created by James Leigh and Darren Giles, and art directed by Ian Byrne at Glue Isobar and Jakob Nylund at North Kingdom. ...

Drinkaware 'good times' by OgilvyOne

The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record ... is supported by outdoor advertising, social media, digital display and a mobile site providing tips and advice ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.