Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ... and planning 2013/2014: Media buying review ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
director Jon Burley. Media planning and buying was handled by M/Six, while Clear Channel donated poster ...
HMRC hires WCRS for interim ad task
10 May 2012 | by Sara Kimberley
, will continue to work on its tax credit renewals business, with media strategy handled by PHD. From ...
Rapier picks up NHS donor service DM work
10 May 2012 | by Sara Kimberley
The review in January was one of the last to be handled by COI before its closure at the end of March. Rapier will take responsibilty for blood.co.uk and organdonation.nhs.uk, as well as eCRM, social media activity and a drive to boost blood supplies in the run-up to the Olympic Games. NHSBT ...
DfT calls review for Think! campaign
10 May 2012 | by Maisie McCabe
the media buying account for any above-the-line activity. A spokeswoman for the DfT said: "We're looking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
