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the campaign as 'presidential'. The parties' use of social media has led political commentators to dub this the 'Mumsnet Election'. However, Nimi Raja, planner at digital agency Glue London, suggests that this social-media ... itself as the 'Innocent Drinks' of UK politics have fallen flat with media-savvy voters. Morton ...
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
the cigarette display ban due to come into force from next year. Media The Tories have made no secret ... it is appropriate,' he adds. As part of his plans to trigger a 'media revolution', Hunt is also keen to abolish cross-media ownership rules which prevent companies from incorporating more than one newspaper or radio ...
The Training and Development Agency for Schools (TDA) has launched a free magazine targeting teachers.
-profit, privately owned broadcaster. Jeremy Lee on media at marketingmagazine.co.uk - DCSF mobile drama ...
Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...
, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
to monitor the effectiveness of the campaign on social networking sites and other online media. ...
recruitment this year, according to Nielsen Media Research. Its most re--cent campaign, created by Publicis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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