from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
McArthur, who was its chief executive from 1992 until 2006, says the RAB was the first media trade marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... a target of radio gaining a 10 per cent share of advertisers' media spend by 2010, the medium has ...
All the highlights from this year's Media360 event including panel discussions, keynotes
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
Media360 delegates who thought they were in for just another presentation from Spotify got a
the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...
Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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