The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
Sands, director of media and audiences at Tate. Instead, Sands adds, it is the dual remit ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on social media marketing, click here . ...
All about ... Newsworks
31 May 2012
, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ... the agency world. 1Newsworks is funded by six national newspaper groups: Guardian News Media, Independent Print Limited, Mail Newspapers, Mirror Group Newspapers, News International and Telegraph Media ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
company's servers crashed. David Wilding, the head of planning at its media agency PHD, says they learnt a ... if people were 'Shazaming' an ad in every break," he says. Pepsi's media agency is similarly cautious ... every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...
How digital can turn a great story into a super-franchise
31 May 2012
online content and innovative social media activity. Playdom's range of social gaming titles includes ...
Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
shed. Helen Bowyer is a senior associate in the media, brands and technology team at Lewis Silkin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
