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committed £1m of media spend to campaigns such as school resources telling kids not to eat too much junk ... is getting across. We are getting a far higher amount of neutral and positive media mentions than we did ... their lives on digital media. With equipment and filming expertise provided free by the corporation ...
The twice-yearly consumer fest is to be promoted by Frank PR and Resonate - a blow to four-year incumbent agency Good Relations. Daily Mail Group (DMG) World Media marketing director Caroline Turvey said she wanted a 'fresh approach' to wooing visitors and 'generating news' in advance of, and during ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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