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Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave...For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box ... treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ... to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

M&M characters test out 'British' costumes in Jubilee ad

28 May 2012 | by Sarah Shearman

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

media links, has become the most shared advert on the social web this week with 585,286 shares.

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

she stays in safe hands . The ad is already picking up a lot of social-media shares ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Nike kick-starts global football campaign starring Ribery and Neymar

21 May 2012 | by Matthew Chapman

Academy, which is now entering its second year in partnership with the Premier League. The media ...

Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... advertising to promote its Resident Evil franchise but last year it began using above-the-line media when ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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