The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
Sands, director of media and audiences at Tate. Instead, Sands adds, it is the dual remit ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
, which allows users to emblazon their flag onto their social media profile to show which team
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on social media marketing, click here . ...
Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
