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'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook...study of 140 C-suite executives from across the media and advertising landscape, commissioned ... management and leadership planning", and a general perception that the media industry does not value its ... the industry is ineffective in dealing with poor performing staff and 61% of them believe that media companies ...

Think BR: Brands that grow businesses

everyone from employees and investors to consumers and the media. Each stakeholder is clear about why ... Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

,180. The publisher of The Guardian claimed its product should not be compared with the i. A Guardian News Media ...

The joy of sex marketing

with to make sure we get them right. When it comes to the use of social media, part of our marketing ...

Brands struggling to follow consumer journey online, finds IAB

that there is greater opportunity to integrate search into the wider media mix. The survey of marketers found that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Tess Macleod Smith joins Net-a-Porter

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ...

Exploring licensing's new gaming frontier

, then moved into other media. It would happen over a period of years and some properties would eventually ...

Clarence Mitchell speaks out following Leveson Inquiry

appearance, Clifford told PRWeek: The British public is starting to be aware of the excesses of the media ...

Trading Places: this week's people moves

, marketing and media....) Media Adam Mills , the managing director of the outdoor company Admedia , has left his job ... announced they will step down as the digital media company continues its major internal overhaul. ( Media ... streams. ( Media Week ) Telegraph Media Group (TMG), the publisher of The Daily Telegraph, has made a ...

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