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E-mail can still be a blast

information; to build a two-way communication channel, e-mails should include social media links and a support ... to drive a sale than social media, which is better used for reputation and communication. One ... as they explore "new" channels in social media are unfounded. ExactTarget has found evidence to support ...

Media 360 chair talks to Media Week

Jon Wilkins, co founder of Naked Communications and chair of this year's Media 360, talks to Media...Wilkins, chair of the two-day event, said: "This year Media 360 will provide the industry ... at Virgin Media; and Stephen Miron, global chief executive at Global, will be speaking at the event. There will also be a Media Week debate, which, among others, will have on its panel: Scott Morrison, marketing ...

GETTING INTO THE RETAIL GROOVE

-related initiatives are the changing landscape of the music industry and the rise in social media and new consumer ... to reach consumers. Social media too is altering the way customers interact with services and how music ... and interactive media technologies rapidly increase. Being able to offer value-added features, such as a new music ...

Media Agenda: Mark Swift

Mark Swift, VP commercial director for Viacom International Media Networks talks partnerships

Media Agenda: Jon O'Donnell

, The Independent on Sunday and i, talks to Media Week about importance of the newspaper sector, why it will play a

Media Agenda: MG/OMD's Robert Ffitch on media challenges

Robert Ffitch, managing director of Manning Gottlieb OMD, talks to Media Week about how agencies...He explains the danger of allowing media agencies to become an "invisible" part of the industry and says there are simply too many agencies, which makes business increasingly cut-throat. ...

Media Agenda: Mike Baker, chief executive, Outdoor Media Centre

This week, Mark Banham talks to Mike Baker, chief executive of the Outdoor Media Centre, about

Media Agenda: Steve Hatch talks about media agency challenges

Steve Hatch, MEC chief executive, provides an insight into his agency's IPA Effectiveness Award-winning work and maps out the current and future digital landscape.

Media 121 Club gathers pace

LONDON - The planning for the next Media 121 Club, the new networking event put together...Media 121 Club earlier this month. Haymarket Brand Media commercial director, Ivor Falvey, said he was delighted with the response to the first event and looked forward to welcoming new people to the Media 121 Club over the coming months. To register for the next event visit the Media 121 Club website ...

Media owner homes: inside Bloomberg

Laurie Benson, director, Bloomberg Markets, takes Media Week on a tour of Bloomberg's fish tanks...Benson guides Media Week through the Bloomberg HQ, where there are "more fish than staff", due to be relocated within the next five years . ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.