Social media strategy
11 Aug 2010 | by Speakerschanneltv
and panel discussions taken from 2 of our recent social media conferences.
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Daily Diary - Virgin Media
04 Apr 2012
On the surface, it seems Virgin Media's fickle connection has got to one angry customer who rather...The Virgin Media ad, by 18 Feet Rising and featuring a picture of the 2008 social media baby sensation "success kid", originally read "Tim just realised his parents get HD channels at no extra cost" before rudely being replaced with "I fisted your mum last night!" A picture of the billboard, opposite ...
Media Agenda: Steve Hatch talks about media agency challenges
19 Sep 2011 | by Mark Banham
Steve Hatch, MEC chief executive, provides an insight into his agency's IPA Effectiveness Award-winning work and maps out the current and future digital landscape.
Virgin Media offers customers 'tickles'
27 Sep 2011 | by Maisie McCabe
Virgin Media, the TV and telecoms provider, has launched a new direct marketing campaign aimed...Media is calling a "tickle" in the form of bundles of gifts, 40-inch HD TVs, a free TiVo set-top box ... the "tickle" messaging and Virgin Media will use social media such as Twitter and Facebook, as well ... " through direct mail will be directed to the tickle terminal in the Virgin Media online portal to see ...
Carat triumphs at Campaign Media Awards
24 Nov 2011 | by Jeremy Lee
Carat's work with ASOS for Nivea was awarded Media Campaign of the Year at Wednesday night...media. Manning Gottlieb OMD and MediaCom each won in two categories, while other agency winners included MEC, PHD and UM London. Global Radio retained its crown as Cross-Media Sales Team of the Year ... Outdoor took the Outdoor Sales Team prize. ShortList Media won in the Print category, while Channel 5 ...
Virgin Media 'TiVo' by DDB UK
07 Jul 2011
Marc Warren, star of TV's 'Hustle' and 'Mad Dogs', explains the features of Virgin Media TiVo...The campaign spans TV, digital, print, retail, experiential and social media. ...
Virgin Media 'time travel' by BBH
03 Apr 2012
David Tennant and Sir Richard Branson star in the latest spot for Virgin Media, the first...Richard Larcombe, the director of advertising and sponsorship at Virgin Media, said: "Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering. The new work ...
Virgin Media focuses on customer retention
08 Aug 2011 | by Maisie McCabe
Virgin Media has launched what it claims is its first campaign aimed at existing customers...The print campaign, designed by DDB London, will focus on the benefits Virgin Media believes its ... , which Virgin Media says "deliver on advertised promises", and the use of sports broadcaster ESPN at no extra monthly cost for its top tier TV customers. Virgin Media has been rapped by the Advertising ...
LG campaign focuses on social media
14 Jul 2010 | by Joe Thomas
on social media and designed to show how "technology enriches consumers' lives"....The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media planning and buying handled by Mindshare. The activity focuses on bringing to life the new LG Optimus mobile family. TV ads will feature during a selection of lifestyle, sporting and entertainment ...
Tourism Ireland in social media push
09 Dec 2010 | by Sara Kimberley
. Social media, and in particular Twitter, can be extraordinarily powerful and, by tapping into people ... global advertising and media accounts. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
