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A National Broadcast Media Survey of Radio and TV Audiences

. The National Broadcast Media Survey showed that audiences for the two BBC stations from mid-July to mid ... to 28.7m. The new survey, conducted by the German group GfK Media, does away with the traditional ...

The Sun may be rising but are there clouds on the horizon?

their main newspaper, reveals research from Kantar Media....newspaper market. The latest research from Kantar Media indicates that whilst the first issues of Britain ... . In the immediate aftermath of the News of the World s closure, similar research from Kantar Media suggested ... of the market altogether. The evidence from Kantar Media s latest survey indicates that many of these former ...

Profiling the young and active in Britain

to the latest insight from Kantar Media's Youth TGI survey....insight from Kantar Media s Youth TGI survey. The recently released findings reveal an overall downward ... group both easily influenced by brands and media as well word of mouth. With an emphasis on cool ... group. No individual media stands out above the rest for this group, but given that they are an image ...

Spikes Asia Advertising Awards to be relaunched as JV

of Media....The Spikes, which celebrate creativity in advertising, were established by Media in 1986 and have ... -attend event, attracting art directors, creatives, copywriters, media agency executives, clients, account ... , integrated, direct promo, media, craft and design categories. The festival will also include a Young ...

Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

German companies block access to social networks

Yesterday, German weekly Wirtschaftswoche reported that more and more German companies are blocking social media sites such as Facebook and Twitter. Continue reading this on the Media Culpa blog ...

Tapping into the upmarket tablet user

Apple s iPad has set the standard for the tablet market, with its latest version raising the bar even higher. Latest insight from Kantar Media s Premier TGI survey, of the most upmarket ... . In addition, they are frequent cinema-goers, at 69% more likely to go at least once a month. Kantar Media ...

Understanding the customer journey

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase...of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media. What we have learned, and in retrospect it seems obvious, is that consumers utilise a mix of media and non-media sources when making up their minds about buying stuff. No single touchpoint (encounter ...

The effectiveness of UK video campaigns

to research from DoubleClick Rich Media....DoubleClick Rich Media has released the results of biometric research evaluating what makes the UK s top performing online advertising campaigns so effective. Key attributes of effective ads ... rich media display ads from start to finish. Rather, an element within the middle or the end of the ad ...

Meaningful brands at Christmas

, according to new insight from MPG Media Contacts....achieve the social and emotional wellbeing that underpin the real meaning of Christmas. MPG Media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.