10 Nov 2011
| by Emily Goodyear, WRM Media
information; to build a two-way communication channel, e-mails should include social media links and a support ...
to drive a sale than social media, which is better used for reputation and communication.
One ...
as they explore "new" channels in social media are unfounded.
ExactTarget has found evidence to support ...
02 Jun 2011
| by Staff
The Celtic media owner's acquisitions saw it move into print and take some of radio's top honours....March 2007 ...
UTV (it became UTV Media later in 2007) had made a couple of merger proposals to its fellow Celtic fringe media owner, SMG, in 2006. Talks break down irretrievably in March 2007 - with SMG pursuing ambitious plans to become a national UK media owner. However, over the next couple ...
16 Feb 2012
| by Staff
February 2007: Virgin Media had been formed by the merger of NTL:Telewest with Virgin Mobile ...
observers had heralded Virgin Media as a digital media powerhouse to rival BSkyB - and, indeed, tensions between the two had been evident from the start. Sky, for instance, stopped Virgin Media's takeover of ITV ...
03 Mar 2011
as the group sales director.
MARCH 2007: King recasts the operation (now known as Telegraph Media Group ...
(not to be confused with Jim) Freeman, Guardian News Media's director of consumer media, to implement ...
13 Aug 2010
abundantly clear as COI decides to hold
a pitch to centralise its media planning and buying account ...
's easily the largest UK-only media pitch
the market has ever seen. M4C, a special unit put together by WPP ...
's creative and media industries. ...
01 Oct 2010
Have media agencies kept their appeal to graduates, Alasdair Reid asks....Last week, the Aegis Media boss, Robert Horler, took Campaign to task
for taking too gloomy a view of the prospects facing media agencies.
"Despite reporting to the contrary, we are not all over-traded and
underpaid," he maintained. If that's genuinely the case, however, the media agency sector is
suffering ...
07 May 2010
Could our votes have an impact on the media sector, Alasdair Reid asks...., be the country's
first prime minister with a genuine insight into the workings of a media
company. At the time ...
, he seems
to have the strongest views on media matters, having made it clear in
the past that he doesn ...
time, promising, as it does, to
"provide flexible regulation that adapts to the rapidly changing media ...
02 Jul 2010
| by Caroline Marshall, Executive editor, Haymarket Brand Media
Who are the people who shape the worlds of advertising, media and marketing across the globe?...Which influencers can make or break a campaign, or determine how we'll
work and play in the future? Campaign wanted to know. With input from 21
journalists across the globe, we present Campaign's first ever Global
Power List. The people featured in these pages - plucked from the
agency, advertiser, media ...
02 Feb 2012
Cormac Loughran, the chief marketing officer at Aegis Media, has had a flying start to his time
28 Jan 2011
Havas Media is launching a social media division, Havas Social Media, to work alongside its