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Ambient advertising can be a tricky medium to get right. Many campaigns miss the mark strategically and creatively and end up serving as little more than poor 'add-ons' for trade PR, rather than an integral channel in a major campaign.
Flextech s recent shuffle of their UK channels took me a little by surprise. I had got used to finding my channels on Sky s digibox by channel number rather than by the EPG, so imagine my frustration when I punched in the channel number for UK Arena only to find that it was unavailable .
The first thing that strikes you about the redesigned Independent On Sunday is that it s put on weight; its fatter, heavier; and the new masthead - white out of blue - gives the paper a more confident tone. Tweaks to the overall design give the Sindy a cleaner, tighter feel.
several media initiatives, as well as advertising in young women s and teenagers titles ... . This is an excellent example of media, PR and publishing working together to a client brief. The solution maximises ...
Like most mothers with young children, I am rarely short of well-intentioned advice and information on parenting from any number of sources.
Should I consider using gay media?...Should I consider using gay media? The problem is that no one knows how big the market is ... of their readers take The Independent and 47% buy The Guardian. Gay media afficionados believe more advertisers ... . Is there gay coverage in other media? Apart from the gay pages in Time Out there is little available ...
in the forecourt and other more traditional media, I am now looking at yet another media opportunity. The attractions of these new media are obvious, not least because they escape the growing problem of TV airtime ... will be greater than in the traditional expect-to-see media environment. However, what does a new ...
Next time you're on the verge of calling the divorce lawyer, maybe Big Love is what you're looking for.
Having closed J17, Emap has relaunched its remaining teen title, Bliss, with more grown-up content and greater aspirational tone.
Cover price: pounds 2.80
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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