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MEDIA CHOICE: COLGATE BUS SHELTER

The new Colgate Total Professional toothbrush ad has hit the streets of London via six-sheet bus shelter sites.

MEDIA: MEDIA CHOICE

at Initiative Media...and Sinead Shealan at Initiative Media ...

MEDIA: MEDIA CHOICE

pills being popped at the trackside. Agency: Optimedia, media planner and buyer: Pete Russell and Ian

MEDIA: GMTV tie-in

Bristol Myers is sponsoring the Make Over and Hair Care strands on GMTV for its Nice N Easy brand, in a deal worth pounds 250,000.

Media: Way to wash

Cussons, the personal care products company, has signed a pounds 330,000 sponsorship deal with GMTV. The package consists of animated slots for its Carex brand at the beginning and end of the children s programme Way to Go.

NEW MEDIA: Video clips to bring TV-style ads to net

signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...

MEDIA: MEDIA CHOICE/MARIE CLAIRE

Maybe it s because I m going on my first poolside holiday for three years and time takes its toll that I noticed the front cover of the Marie Claire June issue.

MEDIA CHOICE

peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off...peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off ... . The best public clean-up in years. TV ads: J. Walter Thompson; posters: media planner/buyer Laura Salem ...

MEDIA: Briefs

. The deal was brokered by Universal Interactive, the new media arm of Universal McCann. The site, which...Maybelline has linked up with teen portal mykindaplace.com to sponsor the site s beauty channel. The deal was brokered by Universal Interactive, the new media arm of Universal McCann. The site, which launched in June, also has deals with Gillette for Women, Sky One, SmithKline Beecham, Woolworths and Oxy. ...

Media: Briefs

from ROAR, the ongoing study into young people s media habits, lifestyles and attitudes. Educated 16...to research from ROAR, the ongoing study into young people s media habits, lifestyles and attitudes ... is published by Egmont Fleetway in co-operation with Lego Media International. It launches on March 24 ... of The Rugrats Movie. Banking giant HSBC has appointed Zenith Media Worldwide as its lead media agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.