25 Oct 2010
| by Media Culpa
Yesterday, German weekly Wirtschaftswoche reported that more and more German companies are blocking social media sites such as Facebook and Twitter.
Continue reading this on the Media Culpa blog ...
07 Jul 2011
| by Jeremy King
Barry Bridges, agenda21 head of social media, left law for the media world and has managed to crash...I have worked in the media since... 2005. I originally studied law, but quickly realised social media is more interesting than covenants and criminality.
I was attracted to this particular role because Social media needs to grow up and become more of a science than voodoo magic. Agenda21 has a ...
18 Oct 2007
| by Ian Darby
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media...The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ...
of the Kia brand. Vizeum handles the media for the car company s corporate activity in many European markets ...
for the corporate campaigns and coordinates media activity. Kia s local market media planning and buying, which ...
28 Jan 2010
| by Anne Cassidy
-European media account to Mindshare....The agency won the business after a pitch against undisclosed agencies. The account covers the major European markets, including the UK, Italy, Spain, France and Germany. Media duties for Piaggio were previously handled on a local basis. OMD, the incumbent in Piaggio's home market of Italy, did ...
01 Mar 2012
| by Anne Cassidy
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity.
The brand is aiming to reach a younger audience via social apps. Its recent ...
activity alongside traditional media.
Other recent social media activity included a platform for van ...
Twitter feed.
A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part ...
13 Jul 2011
| by Jeremy King
I have worked in the media since... The mid-1980s, although some reading this some might ...
in Kentish Town. There certainly weren t many there when I did.
My worst experience in the media ...
-2 as my American boss was bored.
If there s one thing I ve learnt in the media industry it ...
01 Mar 2006
Ford has signed a sponsorship deal with AM and digital radio station talkSPORT worth £1.5m. The package includes sponsorship of the Alan Brazil Sports Breakfast show. Ford also becomes an official partner of the station's coverage of this summer's FIFA World Cup.
01 Mar 2006
What Car?, Haymarket Publishing's car buyer's guide, has launched a video-on-demand channel on Homechoice that lets viewers choose from more than 260 three-minute videos showing tests of cars available in the UK.
13 May 2011
| by Jeremy King
This year the Media Week Awards have been revamped to recognise the ever-changing media landscape...At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do.
As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...
10 Jun 2011
| by Jeremy King
For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners.
Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...