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Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

MEDIA CHOICE: Jeremy Lee, Campaign's media reporter, picks Reebok's "Sofa Games" activity

Reebok's 'escape the sofa' TV ad was a stark warning that there is more to do in your spare time than slump in front of the TV. It has developed this concept with a series of sofa-themed events across the UK. Sofas have been turned into goals for five-a-side football tournaments and into street furniture...

MEDIA: MEDIA CHOICE

in the latest Vogue. Even better since my stars promised romantic fulfilment in April. Media planner...the horoscopes in the latest Vogue. Even better since my stars promised romantic fulfilment in April. Media ...

MEDIA CHOICE: FCUK Poster

this offers.We all know that media budgets have taken a hit in recent years, and the need to get bang for your ... to shine. Creative media buying, like this from fcuk, will prevail. Size isn't everything, but the need ...

MEDIA CHOICE: TRANSPORT

for the shock of the new, contractors and media people alike will remember that PR is only part ... from London Transport. Now that would be innovative! Advertiser: Polo Jeans Media agency ...

MEDIA CHOICE: Fashion salad

Take a beauty segment, a slice of what s new on the catwalk and a weekly piece on high street fashion, combine them together and what do you get?Fashion Salad, Rapture TV s new magazine-format fashion and beauty programme, and the latest instalment in the channel s new summer season.

Media: Media Choice

t deny that it was a particularly clever example of product placement given the guaranteed media ... the opportunity of a mass-media moment to promote The Mirror brand ...

MEDIA: Media choice/triumph billboards

Hamish Davies Director, CIA UK Anyone who still thinks that billboards only come in one size will be amazed by the new special builds for Triumph bras. These curvy ads put a whole new slant - literally - on the way the medium can become the message. Designed by BJK&E and JCDecaux...

MEDIA: Media choice/triumph billboards

Hamish Davies Director, CIA UK Anyone who still thinks that billboards only come in one size will be amazed by the new special builds for Triumph bras. These curvy ads put a whole new slant - literally - on the way the medium can become the message. Designed by BJK&E and JCDecaux...

MEDIA: MEDIA CHOICE/MARIE CLAIRE

Maybe it s because I m going on my first poolside holiday for three years and time takes its toll that I noticed the front cover of the Marie Claire June issue.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.