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Media Bitch's Diary 22 July

22 Jul 2011 | by Media Bitch

Spit or swallow? Bitch is looking forward to the result of the Majestic Wine media pitch ... deep. Long service Lawson Finally, another media luminary who has just completed a marathon of a ... cricket fan has just completed his 20th year at the media agency. Rumour has it that he celebrated ...

Media Bitch's Diary 8 April

08 Apr 2011 | by Media Bitch

be the order of the day Actually, the media industry seems to be back in full swing with its charity hat ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

MEDIA: Becks signs C4 drama deal

29 Oct 1998 | by RICHARD BRITTON, Former media director

. The sponsorship deal was negotiated by Scottish Courage and its media planning and buying agency, MediaVest ...

MEDIA: Hooch sponsors C5 comedy

30 Oct 1997 | by ROY JEANS, Director Initiative Media

Hooper s Hooch has signed up to sponsor an hour-long comedy slot on Channel 5 as part of its rebranding drive as an unambiguously adult drink. It is the first time an alcopop has been the sponsor of a TV programme.

Media choice: Beer mats

27 Nov 1997 | by TIM ELTON, Planning director, BBJ Media

MEDIA AGENCY: TMD Carat...MEDIA AGENCY: TMD Carat AMBIENT SPECIALIST: Media Initiatives CREATIVE: Wolff Olins DISTRIBUTION: 1200 pubs DURATION: One month As any good media planner will tell you, one of the most efficient ways to reach 18- to 24-year-old adults is in a pub. This group are twice as likely ...

MEDIA: Burger King media

17 Jul 1997 | by ANNE-MARIE CRAWFORD

Media planning for Burger King was handled by IMP and planners from DMB s Marketing....Media planning for Burger King was handled by IMP and planners from DMB s Marketing. ...

Media: Media Choice

11 Feb 2000 | by DOMINIC MILLS

Gerry Boyle, the managing partner and head of planning at Zenith Media, chooses the taxi backlit...Gerry Boyle, the managing partner and head of planning at Zenith Media, chooses the taxi backlit seat panels for Evian. Anything that can transport the mind to the snow-capped French Alps ... Taxi seatbacks Media planning and buying Jim Dowling at Cake Creative Cake Brief Catch ...

MEDIA: MEDIA CHOICE

01 Dec 1995 | by MARTIN HEATON-COOPER

, a real breakthrough in media strategy. Being Miller Pilsner s first advertising since It ain...done, a real breakthrough in media strategy. Being Miller Pilsner s first advertising since It ain ... media attack, with shorter TV ads, posters and press work all geared towards the one slot. And the targeting is perfect - especially on Sky, where it runs in Letterman. Media buyer: David Jowett ...

MEDIA: MEDIA CHOICE

01 Mar 1996

: This was a groovily cheeky bit of media placement, booking a spot for Oasis first in the last break...: This was a groovily cheeky bit of media placement, booking a spot for Oasis first in the last break ... for Best Band. Agency: Saatchi and Saatchi, media planner: Ron Mudge, media buyer: Bruce McGowan ...

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