16 May 1997
| by MARK CRANMER, media director of Motive
Mark Cranmer, media director of Motive, chooses the ad for NCH
Action for Children s House our...Mark Cranmer, media director of Motive, chooses the ad for NCH
Action for Children s House our ...
was an
inspirational piece of media placement. It was excellent to see an
advertiser capture the euphoria that seemed ...
sensitively the social mood of the
electorate, and the media positioning was awesome. Media planner ...
12 Jun 1997
| by FIONA SMEDLEY, Media planning director,
The Guardian last month scored its highest circulation figure for
five years, thanks in part to its general election coverage, while its
sister Sunday paper, The Observer, also experienced a healthy rise.
25 Sep 1997
| by RAYMOND SNODDY, media editor of The Tim
The Metropolitan Police has appointed The Media Business to handle
its pounds 2m media planning...The Metropolitan Police has appointed The Media Business to handle
its pounds 2m media planning and buying account.
The account covers its anti-burglary campaign, Operation Bumblebee; its
drive ...
.
The Media Business pitched against incumbent BJK&E Media (formerly 20/20
Media), CDP and CIA Medianetwork ...
08 Nov 1996
, but the opportunity for a pertinent message was too
good to miss. Media planner: Kevin West, media buyer: Caroline..., but the opportunity for a pertinent message was too
good to miss. Media planner: Kevin West, media buyer: Caroline Keep,
the Media Centre, creative: Euro RSCG Wnek Gosper
...
23 Feb 1996
on the Independent s front page last Friday. It didn t
take a media genius to realise that the long-awaited Scott...on the Independent s front page last Friday. It didn t
take a media genius to realise that the long-awaited Scott ...
. But there could be no better place for Labour s honesty
and trust message. A perfect opportunistic media placement.
Media planner: Michael Court (media director, Evans Hunt Scott), media
buyer: Tracy ...
08 Mar 1996
. Creative media buying is alive and well in
Scotland. Agency: Faulds, media planner/buyer: Catherine.... Creative media buying is alive and well in
Scotland. Agency: Faulds, media planner/buyer: Catherine ...
24 May 1996
: Saatchi and Saatchi, media
planner: Julia Finlay, media buying: Meridian and Posterscope.... Agency: Saatchi and Saatchi, media
planner: Julia Finlay, media buying: Meridian and Posterscope
...
14 Jun 1996
- is as powerful for its
uncompromising message as its crafty media placement. Creatives: Ajab
Singh and Eugene...ad - is as powerful for its
uncompromising message as its crafty media placement. Creatives: Ajab
Singh and Eugene Ruane at Saatchis, planner: Ron Mudge at Saatchis,
buyer: Jo Blake at Zenith Media
...
17 May 1996
Vickers BBDO s media department did a neat job
of persuading the nationals to create a new ad space...Claire Beale chooses the campaign to launch the latest road safety
initiative. Abbott Mead Vickers BBDO s media department did a neat job
of persuading the nationals to create a new ad space ...
, which does
justice to the power of the TV ad itself. Media planner/buyer: John
Harlow.
...
10 Sep 1998
| by RAYMOND SNODDY, media editor of The Tim
The Independent Television Commission has recommended to the
government that the UK s analogue television signal should not be
switched off until 2018. The industry had hoped that the signal, which
is being replaced by a digital signal, would be turned off within ten
years.