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Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

awareness of a record-breaking attempt for the longest DJ relay. Created by MRM Meteorite, it aims to raise ...

Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:

02 May 2012

- Debbie Smith, Chief executive, MRM Meteorite Media such as Twitter become a minefield only if brands ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

. ( Campaign ) MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot ...

Review of the year 2011: in with the new and out with the old

15 Dec 2011

's takeover of Meteorite and AllofUs, showed the ambition of the big agencies to evolve. These moves seemed ...

Trading places: this week's people moves

18 Nov 2011 | by Sara Kimberley

Advertising Mike Cornwell , the chief executive of MRM London, has left the agency following MRM Worldgroup's acquisition of the direct marketing shop Meteorite . MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop and Debbie Smith , will run ...

Major brands join forces in Start Today sustainability initiative

02 Nov 2011 | by Gemma Charles

This week, each participating brand has begun rolling out marketing campaigns, carrying the Start Today branding, urging consumers to take 'one simple step' toward being more environmentally friendly. Start Today, which was conceived by integrated agency Meteorite, is led by Start, an initiative ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

companies seek to create best of breed offerings. Meteorite.s merger talks with MRM London follow ...

Pitch Update

06 Oct 2011

to three. Beta and Meteorite have failed to make the cut, leaving OgilvyOne, SFW and TMW battling it out ...

Pitch Update

29 Sep 2011

shortlist stage. Beta, Meteorite, OgilvyOne, SFW and TMW will pitch for the business. EDF's approach to a ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

07 Sep 2011 | by Staff

YES - Hugh Bishop, Chairman, Meteorite All food providers and sellers should pay levies of differing amounts, depending on each product's sugar/fat content. This would encourage brands to make 'better' foods. The obesity issue must be addressed with radical, enforced measures. All money raised ...

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