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The Guardian reviews direct marketing account

The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

Olly Foot appointed MD at MRM Meteorite

MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its...Bishop, who ran the independent agency Meteorite before its merger with MRM in November last year. MRM ... merger of MRM and Meteorite provides an exciting opportunity to help develop a unique agency ...

MRM Meteorite wins Vauxhall DM brief

General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing...The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last year and merged it with MRM. MRM Meteorite won the account following a pitch, after a statutory ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business ...

Review of the year 2011: in with the new and out with the old

's takeover of Meteorite and AllofUs, showed the ambition of the big agencies to evolve. These moves seemed ...

TMW lands Sue Ryder integrated business

The agency won the account after a three-way pitch against SFW and OgilvyOne. Beta and Meteorite had been knocked out at an earlier stage of a process handled by Oystercatchers. Sue Ryder had previously worked with agencies on an ad hoc basis, but wanted to appoint a single retained shop to help ...

Mike Cornwell departs MRM after Meteorite merger

's acquisition of the direct marketing shop Meteorite....MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop and Debbie Smith, will run the business as chairman and chief executive respectively. Cornwell, who ... was the agency's chief executive. He had previously worked at TBWA\GGT. Meteorite, which launched in 1999, has ...

Open University awards ad account to Leagas Delaney

The OU has also added TMW, Meteorite and 20:20 to its direct marketing roster following a statutory review of the accounts, which kicked off in May. The previous incumbent was Dig for Fire DMG ... . It will initially focus on the university's brand strategy with an above-the-line campaign. TMW, Meteorite and 20 ...

Pitch Update

to three. Beta and Meteorite have failed to make the cut, leaving OgilvyOne, SFW and TMW battling it out ...

McCann moves to acquire Meteorite

Meteorite over a deal to merge the agency with its MRM London shop....to lead to the creation of an agency led by a combination of MRM and Meteorite management. Mike Cornwell, the chief executive of MRM London, Meteorite's chairman, Hugh Bishop, and its managing director ... complementary, with MRM handling accounts including General Motors, BSkyB and Johnson Johnson. Meteorite ...

Pitch Update

shortlist stage. Beta, Meteorite, OgilvyOne, SFW and TMW will pitch for the business. EDF's approach to a ...

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