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Debate rages after meteorite stunt backfires for phone company Tele2
30 Oct 2009 | by David Singleton
campaign involving a hoax meteorite in Latvia backfired spectacularly....Tele2 has admitted that it staged a meteorite crash in the Latvian countryside this week, resulting in a 10-metre wide crater. Emergency services attended the scene followed by scientists, who quickly identified that the meteorite was a hoax. A spokesman for Tele2's Latvian unit said the stunt had ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
