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Brand barometer: Foot Locker's latest viral campaign reviewed

awareness of a record-breaking attempt for the longest DJ relay. Created by MRM Meteorite, it aims to raise ...

The Guardian reviews direct marketing account

The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:

- Debbie Smith, Chief executive, MRM Meteorite Media such as Twitter become a minefield only if brands ...

Trading places: this week's people moves

. ( Campaign ) MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot ...

Review of the year 2011: in with the new and out with the old

's takeover of Meteorite and AllofUs, showed the ambition of the big agencies to evolve. These moves seemed ...

Trading places: this week's people moves

Advertising Mike Cornwell , the chief executive of MRM London, has left the agency following MRM Worldgroup's acquisition of the direct marketing shop Meteorite . MRM is merging with Meteorite to create MRM Meteorite. The Meteorite co-founders, Hugh Bishop and Debbie Smith , will run ...

From DM Bulletin to Data and Direct Bulletin

companies seek to create best of breed offerings. Meteorite.s merger talks with MRM London follow ...

Pitch Update

to three. Beta and Meteorite have failed to make the cut, leaving OgilvyOne, SFW and TMW battling it out ...

GMG Radio retains Clear Marketing for ad business

The agency won the account following a competitive pitch process handled by the AAR, involving TBWA\Manchester, Meteorite and Big Al s Creative Emporium, Clear Marketing will now begin work on a multimillion-pound campaign for the network, targeting women in their 30s. Jonathan Gillespie, commercial ...

OMD takes top spot on Thinkbox TV Planning Awards shortlist

provider Mindshare supported by Leo Burnett, Meteorite IDS Homebase Transforming ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.