Digital & Direct brief: Cadbury appoints RPM for sampling campaign
28 Oct 2008
with freesheets London Lite and Metro to publicise its chocolate bar, Creme Egg Twisted. The activity will take
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Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
in London Lite and Metro,' says Newland. Beyond the freebie The view that putting the experience ... readership and revenues. The leader in the field, London freesheet Metro, has a dedicated Brand to Hand ...
Big Awards 2008: Media & Entertainment
24 Oct 2008
Watts, The Quarry FINALISTS Title: Johnny Ball - The Science Of Engagement Client: Metro Brand: Metro Marketing director: Karen Wall Brand manager: Zoe Dando Agency VCCP Creative director: Nicola ...
The Times reveals itself as 'phantom advertiser'
26 Sep 2008 | by Alison Donnelly
The teaser campaign featured images on a black background with no branding or indication of the advertiser which were posted on ticket barriers at over 70 commuter stations across the capital with a series of half page advertisements also running in The Financial Times , The Independent , City AM , Metro ...
Arniston Bay to run sampling activity for pouch product
16 Jun 2008 | by Kate Langtry
Green Row Communications has been assigned to provide PR support in the UK and is backing the sampling campaign with a competition to win one of five trips to Arniston Bay, which is a fishing village in South Africa. Green Row is using free morning newspaper Metro to publicise the competition ...
Insiders' Guide - Zed Media print buying team
13 May 2008 | by Media Week
to produce outstanding work for our clients. Metro created an exciting industry competition for £300 ... was an all-staff effort and invited readers to design their own Metro logos for the Change Happenz ...
TMW features dead musicians in campaign for Calm
01 May 2008 | by Nikki Sandison
the logo of every donating company and the video will be posted on YouTube and promoted in the Metro ...
Direct: Sci Fi plots push for Flash Gordon
26 Feb 2008
The work, created by Karmarama, centres on a mock political campaign carrying slogans such as 'Our future's safe with Gordon' and 'Only one Gordon can save us now'. The campaign spans 48-sheet posters, a London Lite cover-wrap and ads running in the Metro TV guide on the series' launch date, 3 March ...
Simple backs skincare range with sampling drive
01 Feb 2008 | by Antoinette Odoi
group. A tie-up with Metro newspapers will see a further 100,000 samples handed out and the publication ... the momentum later on in the year. Media company PHD arranged the Metro deal for Simple, while RBH created ...
LoveFilm partners with Burton, National Geographic and Metro
23 Nov 2007 | by Nikki Sandison
and Metro..... It will be promoted through National Geographic s magazine, newsletters and on its website . Metro readers will also ... will be featured on a series of half pages in the newspaper, on email newsletters and on the Metro website . Paul ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
