MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
category in China that has emerged in the last three to five years. Metro-sexualism is more than a passing ...
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
. As Metro Bank is showing, there's plenty of scope for innovation in branch banking. - Transparency ...
Mercedes targets younger audience with 'bold' online film
11 Nov 2011 | by Alex Brownsell
Factor' on ITV1. This includes a cover-wrap of Metro on 14 November, which, using Blippar augmented ...
Are brands becoming over-reliant on Facebook for social marketing? The Marketing Society Forum
02 Nov 2011
MAYBE - LINDA GRANT, MANAGING DIRECTOR, METRO Facebook's a great way to engage people in dialogue. It allows brands to connect with their audience directly and lets customers have their views heard and acted on. When Metro launched its free iPad app, Facebook was useful both for marketing ...
Starbucks and Apple team up in music and book venture
17 Oct 2011 | by John Reynolds
in the Metro, states: "Every Monday this autumn, pop into Starbucks for your free download on iTunes ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
Tesco outdoor and press ads, including a cover wrap on today's Metro, encourage consumers to "Get the lowdown on Big Price Drop" by going to Tesco.com/pricedrop and by downloading a mobile app. The app, created by Blippar, allows customers to access store location information based on their current location ...
Microsoft aims for tablet market with Windows 8
14 Sep 2011 | by Matthew Chapman
to previous editions of Windows, and a new version called Metro. Metro has been created to best suit ...
Marks & Spencer backs Westfield Stratford store
05 Sep 2011 | by Matthew Chapman
) and will be followed by print advertising in the Evening Standard and Metro later in the week. Rainey Kelly Campbell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
