Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
Brands struggle in the 'free' economy
19 May 2009 | by David Benady
it comes to dailies, Associated Newspapers' free commuter title Metro is profitable, but the London evening ... competition from the freesheets. Metro International, which produces free newspapers across the world ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
Study: LoveFilm and Metro Freesheet Metro is dedicated to building long-term partnerships. Among ... to forge a positive brand association with freesheet Metro that would introduce the brand to a wider audience, drive sales and enable data gathering. In turn, Metro wanted to reward loyal readers by giving ...
The Work: New Campaigns - UK
06 Mar 2008
: Iwona Lukaszewicz Exposure: Four double-page spreads in London s Metro and Time Out THE LOWDOWN ... scribbled over the editorial copy of the London edition of Metro and Time Out, in a bid to interrupt ...
Tiger Beer pays homage to past in poster push
04 Mar 2008 | by Darren Davidson
with The Metro, which will give away exclusive trips to the Far East. Steven Greaves, marketing manager at Tiger ...
Sector Insight: Menswear - Value in vogue
14 Mar 2007 | by Jane Bainbridge
shopper. Setting aside fashion-conscious under-25s and affluent 'metro-sexuals', the 'fashion wheel ...
The Work: New Campaigns - The world
22 Sep 2006
through. DISABLED SPORTS FOUNDATION - METRO - THE NETHERLANDS CREDITS Project: Metro Client ...
Media: Strategy Analysis - Pele scandal rocks the football world
28 Jul 2006
Metro was designed to bridge the pre-World Cup activity with the second half of the campaign. Ten ... 's Metro". The ten-second commericals urged viewers to pick up a copy of Metro the next day to find out the truth. - Press: Metro prepared tabloid-expose-style cover wraps for the French, Italian, Dutch ...
Kickers hunts ad shop for revamp
07 Dec 2005
The Pentland Group-owned business has traditionally relied on word of mouth and PR, but it is now seeking to increase its marketing spend. The selection process is being handled by the AAR. Earlier this year Kickers opened its first concept store, designed by Dalziel & Pow, in the Gateshead Metro Centre ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
