Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
their riches. This debate is perhaps best expressed in a tremendous article by Michael Wolff in Technology ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four
MTV
29 May 2012
in the popularity of British music Stateside. MTV initially refused to air Michael Jackson's epic Thriller video ... , with the CVs of Holywood film directors such as David Fincher, Spike Jonze and Michael Bay featuring credits ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, for example, Pepsi signed Michael Jackson and his brothers to star in a highly publicised campaign ... association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Union and rugby player Jamie Roberts, footballers Bobby Zamora and Michael Dawson, and Tottenham Hotspur ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
, Michael Warren, head of campaigns and strategy, Prime Minister's Office and Cabinet Office communications ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Champions League-winning Chelsea stars Didier Drogba, Michael Essien, Petr Cech and Fernando Torres ...
Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
s departure, group chief executive Michael Pocock will take over strategic leadership for marketing, while day ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
), in what chief executive Michael O'Leary called a "commendable result". Revenues rose by 19% to a record ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
