Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
products through all stages of development. - Michael O'Leary , Ryanair's infamous chief executive, has ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, for example, Pepsi signed Michael Jackson and his brothers to star in a highly publicised campaign ... association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
? Michael McIntyre. What makes you angry? People who don't take responsibility to make their life ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
for its Snickers "hoedown" ad. Its total haul of 77 Lions includes 11 Golds. Paul Michaels, president ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Advertising MEC brings in Michael Dick as new head of strategy from global solutions ... appointed Michael Inpong as its marketing director to lead the brand's marketing programme. He replaces ... -Marsteller UK bags Michael Hartt as new director. He joins the corporate and crisis practice from Edelman ...
Thomas Delabriere resurfaces at Mars Chocolate
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
-up of 24 athletes including Roger Federer, Ryan Lochte and Tyson Gay. Michael Phelps, the 14-times gold ...
Asda reviews public affairs ahead of major 2012 expansion
09 Feb 2012 | by Matt Cartmell
was director of corporate affairs and corporate responsibility. TLG, led by Michael Portillo's former press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
