Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
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The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
The deal for Admiral's MultiCar product, brokered by Michael Holt, director of brand solutions at Discovery Networks UK, Emma Dunn, media manager of Admiral, and Robbie Ashcroft, vision account manager for MPG Media Contacts, will include more than 300 hours of motoring content across Discovery Channel ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
provider at times of need with customers facing domestic emergencies. Prior to his current role Michael ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon ...
Honda launches interactive online film for 2012 Civic
20 Dec 2011 | by Sara Kimberley
Michael Geoghegan. 'Off The Grid' forms the third and final instalment of Honda's wider 'The ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
by Janet Jackson and Jessica Alba, points out that brands perceived as cool are often not obviously so ...
Private View: Leon Jaume and Andy Nairn
17 Aug 2011
on to fresh talent as it emerges, from George Michael and Eminem to Lady Gaga and Plan B, among oh so many ...
Trading places: this week's people moves
24 Jun 2011 | by Ben Bold
. ( Marketing ) Virgin Media has appointed Michael Payne , currently 1-2-1 marketing director ...
Kia marketing director Hetherington takes up new role
02 Jun 2011 | by Alex Brownsell
ground in south London. Michael Cole, Kia UK managing director, said: "If we are to hit our goals over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
