Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon ...
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Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
, the chain has a long-standing partnership with swimmer Michael Phelps. However, Akhtar said Subway would ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Entertainment , the News Corporation -owned publisher of IGN and AskMen , has appointed Michael Hand ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
. 81: MICHAEL JOHNSON - THOMAS COOK Johnson, the travel company's low-profile UK and Ireland ...
Trading Places: This week's people moves in advertising, marketing and media
13 Aug 2010 | by Staff
head of planning, Michael Lee , alongside four other senior strategists. Lee, who worked at VCCP ...
Trading Places: This week's people moves in advertising, marketing and media
06 Aug 2010 | by Staff
of international clients for OMD EMEA. ( Campaign ) Michael Birkin, former vice-chairman of Omnicom Group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Are you being told that you should be "always in beta", "lighting many small fires" and "doing, not thinking"? If you're in any way connected with the planner-Tweet-blog-osphere, then these words will be ringing around your head. And potentially very useful words they are too. Note: "potentially". Michael ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
.' - Michael P Ryan, Allied Chemical Corp - 'If we tested innovations every time with a posse of consumers ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
replacement for executive chairman Michael Grade. Key to Pemsel's success will be the strength ... . Michael Johnson, Thomas Cook The marketing director's signing of Jamie and Louise Redknapp as brand ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
network-savvy 16- to 24-year-olds via a 'balloon race' across the web. Similarly, Michael Karg, senior ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
