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Microsoft Advertising

28 Jul 2011 | by Alasdair Reid

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Hotline: Microsoft to launch Microsoft Advertising

23 May 2008

Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad

Microsoft, the underdog

16 Mar 2010 | by Andy McCormick

of the door of Microsoft's product development department, more often than not a shrug ripples around ... to picking holes in the ad campaigns promoting the products. While Microsoft's UK marketing may not have ... , managing director and vice-president, consumer and online at Microsoft UK, for any of these difficulties ...

Opinion: Marketing Society - Developing potential

29 Jun 2005 | by Rikke Rasmussen, Microsoft, head of the Microsoft Marketing Academy and a member of The Marketing Society

College, Microsoft has created a pioneering model through its marketing academy. Courses are tailored ... % of marketers at Microsoft signed up to one of the courses within one week of the marketing academy's launch ... that Microsoft is now rolling out the idea to its operations in other European countries. The company has decided ...

Microsoft 'Gorillaz club room' by Microsoft in-house

21 Sep 2010

Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta. The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...

Microsoft retains MPG

05 Apr 2001 | by MediaWeek

Microsoft retains MPG...the online media planning and buying work for the UK subsidiary of Microsoft, despite the appointment ... decision by Microsoft did not affect the media planning and buying for MSN and Expedia, which continues to be handled by MPG in the UK. Media Contacts UK managing director, Simon Sadie, said: "Microsoft UK had ...

Microsoft buys ScreenTonic

03 May 2007 | by Lisa Simmons

LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic....The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...

Carolan leaves Microsoft

15 Sep 2009 | by Sara Kimberley

LONDON - Paul Carolan, head of agency sales at Microsoft, is leaving the business just one year...Carolan, who joined the then Microsoft Digital Advertising Solutions in July last year, will leave on Friday to start up a furniture, art and design company with his brother. Microsoft is looking for a replacement. At Microsoft, Carolan led a team of 25 and, in addition to his responsibility for new business ...

Agencies vie for Microsoft

10 Dec 2008 | by Chloe Markowicz

with Microsoft....coup for 3 Monkeys and could lift the agency to a new level . Microsoft s head of PR Philippa Snare ... reorganisation of the company and that Microsoft had realigned the business to ensure a greater focus ... Microsoft s consumer PR accounts including Hotmail. Snare said that Microsoft would be working ...

Microsoft's PR challenge

18 Feb 2011

Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: 'Microsoft will want to be the boss. It is a ... succeed, this partnership needs to be equal where Microsoft wins in the software space and Nokia ... for Microsoft. Nokia and Microsoft declined to comment. ...

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