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Microsoft rolls out 'real-life' ad for Windows 7 PCs

Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...

Microsoft ad targets 'real' technophobes

Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...

Microsoft 'Bing' by JWT London

Microsoft's search engine 'Bing' is lunching its first TV campaign in the UK.

Watch Microsoft's 'I'm a PC' TV ad for Windows 7

LONDON - Microsoft has launched a high profile new TV and online campaign for its Windows 7...Mike Fischer, chief marketing officer for Microsoft Consumer and Online, said the campaign ... of the consumer,' said Fischer. Given Microsoft's consumer push, Fischer said it was an interesting time ... launch of Microsoft's Windows phone and apps store, Windows Marketplace. The Windows phone is currently ...

Microsoft 'bing' by JWT New York

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.