Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
AOL sells 800 patents to Microsoft in $1bn deal
10 Apr 2012 | by Daniel Farey-Jones
AOL has agreed to sell more than 800 technology patents to Microsoft as part of a $1.06bn (£670m...-exclusive licence for Microsoft to these retained patents. AOL intends to return "a significant portion" of the proceeds to its shareholders. The AOL-Microsoft deal is the latest in a series of patent agreements ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
Microsoft confirms launch of BBC iPlayer on Xbox
20 Mar 2012 | by John Reynolds
Microsoft has confirmed that the BBC iPlayer will launch on the Xbox, after an agreement between..."hopefully we will have something to share with you very soon". Microsoft says 42% of Xbox Live Gold ... been delayed because of an issue between the two parties over charging for BBC content. Microsoft had ...
Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?
13 Jan 2012 | by Gemma Charles
competitors Nintendo and Microsoft.
Microsoft sues beleaguered Comet over 'counterfeit' goods
04 Jan 2012 | by Matthew Chapman
Software giant Microsoft is launching legal proceedings against troubled electronics retailer Comet...Microsoft claims Comet created more than 94,000 of the recovery CDs for Windows Vista and Windows ... . David Finn, worldwide anti-piracy and anti-counterfeiting general counsel at Microsoft, said: "Comet ... . "Comet's actions were unfair to customers. We expect better from retailers of Microsoft products ...
Microsoft partners with media brands for Xbox TV ads
08 Nov 2011 | by Matthew Chapman
Microsoft is set to launch co-branded marketing campaigns with media partners such as Sky, Channel...The company aims to challenge the traditional TV model with Kinect for Xbox 360, which allows users to control the screen through motion-sensor and voice-recognition technology. Microsoft revealed last month that 40 entertainment brands would launch on Xbox Live by the end of the year. Its ...
Microsoft ads showcase social impact of Kinect
02 Nov 2011 | by Matt Chapman
Microsoft is launching a global campaign highlighting the wider social impact of its technology...things we hadn't even thought of.' Microsoft says this is the first time it has run gaming ... . Rob Matthews, head of global consumer marketing at Microsoft's interactive entertainment division ... Microsoft has made some of the software open-source. XBOX TIMELINE 2001 : Microsoft launched Xbox ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
