10 May 2012
| by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ...
as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook.
Page ...
13 Dec 2011
| by David Singleton
Microsoft director of corporate affairs and citizenship Matt Lambert has been appointed director...Lambert, previously head of government affairs at Microsoft , will start the new role in January. He makes the departure after 12 years at the technology giant.
He will report to chief legal and regulatory affairs officer Martin Cruddace.
Lambert said of his appointment: 'Betfair is a great British ...
28 Jul 2011
| by Sara Luker
Microsoft faced a torrent of online criticism following a tweet from its Xbox 360 PR Twitter...HOW I SEE IT
Neil Bayley, Corporate practice leader, Porter Novelli
The Microsoft tweet was open to misinterpretation because it is so hard to convey tone through the brevity of social ...
fast with a clear response.
It was enough that Microsoft tweeted twice after the negative response ...
18 Feb 2011
Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: 'Microsoft will want to
be the boss. It is a ...
succeed, this
partnership needs to be equal where Microsoft wins in the software space
and Nokia ...
for Microsoft. Nokia and Microsoft
declined to comment. ...
16 Feb 2011
| by David Woods
Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: Microsoft will want to be the boss. It is a global brand, while Nokia is insular and European.
Laura MacDonald, acting MD at Skywrite, said ...
for Microsoft. Nokia and Microsoft ...
15 Oct 2010
Smart move: Microsoft this week launched Windows Phone 7, its latest attempt to break...Andy Lees, in charge of Microsoft's mobile phone division, called it 'a
new beginning'. Stephen ...
October. HOW I SEE IT - CLARE GIBBINS, ASSOCIATE DIRECTOR, OGILVY PR All eyes were on Microsoft ...
. Despite wi-fi problems and a late start at the press conference,
Microsoft CEO Steve Ballmer outlined ...
20 Aug 2010
| by Gemma O'Reilly
3 Monkeys Communications has been appointed by Microsoft Advertising to handle its UK trade PR...The win follows 3 Monkeys appointment last year for Microsoft s consumer and online UK business.
3 Monkeys will replace The Red Consultancy, as part of Microsoft s strategy to align its consumer and trade communications activity.
Reporting to Microsoft Advertising director of trade marketing Nickie ...
16 Apr 2010
| by Arun Sudhaman
Microsoft's Asia-Pacific corporate comms director Stephen Forshaw tells PRWeek Global why agencies...One year after departing Singapore Airlines for Microsoft, Singapore-based Forshaw has kicked off ...
Global in an early-morning phone call while on a business trip to Microsoft's global HQ in the US city of Redmond. You moved from one of the most successful Asian brands in Singapore Airlines to Microsoft, a ...
29 Mar 2010
| by Arun Sudhaman
Microsoft is reviewing its regional PR business in Asia-Pacific in a bid to consolidate...The review, Microsoft regional corporate comms director Stephen Forshaw told PRWeek Global, does not include Microsoft's local PR accounts. A source involved in the pitch estimated the size of the combined ...
's arrival at Microsoft last year, after five years as Singapore Airlines global public affairs chief. 'When ...
08 Mar 2010
| by Arun Sudhaman
Waggener Edstrom has extended its business with key global client Microsoft into Africa...Normal 0 0 1 118 673 Haymarket Publishing 5 1 826 11.1280 0 0 0 The agency secured Microsoft's pan-African corporate and technology business, covering East, Central Africa and the Indian Ocean islands, following a three-way pitch. To service the account ...
to remove filters
