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Starcom managing director Matt James takes Microsoft Australia post

director of Mi9 a joint venture between Microsoft and Australian broadcaster Nine Entertainment....His remit at the new organisation will be to spearhead the Mi9 Advertising and Microsoft Media Network teams, including "sales, insights and a newly commercially-integrated creative production house Mi ... details of his role within the Microsoft commercial offering are still being finalised. James joined ...

JWT New York hit by Microsoft account losses

Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York...picked up Microsoft's cloud-computing business following a competitive pitch. It is unclear where ... in China and Brazil. The WPP agency was added to Microsoft's roster, which includes Interpublic's McCann ... handled by McCann. It added the Microsoft Office business in July 2009, which was also moved out ...

Chris Maples walks away from Microsoft Advertising

Chris Maples, commercial director for Microsoft Advertising, has left the company with immediate...Maples joined Microsoft from Maiden Outdoor (now Titan) in May 2007 as managing director of its network business. He was promoted to the role of sales director at Microsoft Advertising in July 2008 ... looking forward to spending more time with my children. "I've enjoyed my time at Microsoft and wish ...

Microsoft calls $1bn media review in North America

US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...

VCCP and SFW land Microsoft B2B task

Microsoft Advertising UK has appointed VCCP and Stephens Francis Whitson to handle its business...The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses. Microsoft ... and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...

Publicis partners with Microsoft to explore digital opportunities

the latest communications behemoth to partner with Microsoft with a view to exploring the marketing...the first agency networks to use Microsoft Advertising's new planning and buying technology, Admira, set to launch in the fourth quarter. Microsoft will also continue its ongoing commitment to Publicis Groupe ... pursuit of digital solutions for clients". Another initiative will see Microsoft support a new content ...

Microsoft teams up with Interpublic to 're-invent' media planning

LONDON - Microsoft has developed a new piece of software that promises to "re-invent the way media...developed by Interpublic's Mediabrands along with Microsoft Advertising, one of its clients. They have ... . Microsoft now plans to put its software to the test and will use Moms across its marketing programmes ... ". Scott Howe, corporate vice-president of the Advertiser Publisher Solutions Group at Microsoft, said ...

This Is What I Do: Tom Pearman, Microsoft

Tom Pearman gives Media Week an insight into working at Microsoft...presence and portfolio of Microsoft, in an industry that's evolving as fast as online. The quality ...

WPP in talks to buy Microsoft's Avenue A

LONDON - WPP is in discussions with Microsoft regarding the possibility of buying the latter...Microsoft purchased Avenue A/Razorfish last year as part of a trio of businesses in a $5.9bn deal from aQuantive, but one estimate put the company's current value as low as $800m. The reports have ... as attractive to Microsoft, could be offered along with some cash by WPP as part of any deal. Avenue A ...

Universal McCann hires Walker to lead Microsoft across EMEA

LONDON - Sarah Walker has joined Universal McCann as group account director for its Microsoft

 

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.