Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
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Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
Campaign Viral Chart: Microsoft video most shared of the week
04 Nov 2011 | by Ben Hall
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...
Microsoft ads showcase social impact of Kinect
02 Nov 2011 | by Matt Chapman
Microsoft is launching a global campaign highlighting the wider social impact of its technology...things we hadn't even thought of.' Microsoft says this is the first time it has run gaming ... . Rob Matthews, head of global consumer marketing at Microsoft's interactive entertainment division ... Microsoft has made some of the software open-source. XBOX TIMELINE 2001 : Microsoft launched Xbox ...
Ford signs up to Microsoft's new ad format
27 Sep 2011 | by Sarah Shearman
Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad
Microsoft rolls out 'real-life' ad for Windows 7 PCs
19 Aug 2011 | by Sarah Shearman
Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...
Microsoft ad targets 'real' technophobes
10 Jun 2011 | by Sara Kimberley
Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...
Ford launches exclusive campaign across Microsoft portals and Xbox
04 Mar 2011 | by Sara Kimberley
Ford has joined forces with Microsoft Advertising in an exclusive deal to promote its C-MAX people...Brokered by Mindshare, the Ford C-MAX campaign will be promoted across all Microsoft Advertising ... . It will include a standalone website, coverage on MSN.co.uk, traffic-driving creative across all Microsoft online ... great results." James Hayr, Microsoft Advertising head of specialist sales, said: "In support of Ford ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
