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Media Headliner: Microsoft turns to ad giant in war against Google

as the commercial director of Microsoft Advertising, with responsibilities for all commercial operations ... to see the rain forest and, having taken stock, decided not to come back. To Microsoft that is: he ... , is not without significance. Because 2010 will almost certainly be a make-or-break year for Microsoft's ambitions ...

The Week: Media News - Microsoft in News Corp talks

Microsoft and News Corp are in talks over a plan that could see the computer giant pay Rupert...The deal, reported by the Financial Times, could spark a search engine battle and offer hope to newspapers struggling to monetise online content. News Corp said that it was considering pulling its news content from Google, and Microsoft has approached other online publishers to convince them to "de ...

Campaign Media Awards 2009: Digital Sales Team of the Year - Microsoft Advertising

Microsoft Advertising began the year with a simple but rather ambitious aim: to become the trusted...by competing against or partnering with offline media; and to become "One Microsoft Advertising". This last goal meant combining all of Microsoft's advertising and technology platforms, with the goal of delivering real business solutions for clients. Over a 12-month period, Microsoft demonstrated ...

The Week: People News - Ward departs Microsoft

Chris Ward, Microsoft's commercial director, has left the company after 13 years. Ward, who had

The World: Washington - Microsoft pulls sponsorship from Family Guy

Microsoft has withdrawn its sponsorship of an upcoming Family Guy-themed variety show, after...as incest and deaf people, Microsoft withdrew its sponsorship, stating that the content "was not a fit ...

The World: Paris - Publicis' Phonevalley in mobile deal with Microsoft

Publicis Groupe has strengthened its relationship with Microsoft, via a strategic partnership...The joint venture will result in customised mobile advertising, technology and metrics to run across Microsoft's mobile and web properties. Phonevalley, which is part of the Publicis-owned VivaKi Nerve Media Center, will work with Microsoft properties such as the Microsoft Media Network, Bing ...

The Week: City news - Competition hits Microsoft

Microsoft has reported a 17 per cent fall in revenues as it was hit by greater competition from

Hotline: Microsoft and Yahoo! reach agreement

Microsoft and Yahoo! have reached a ten-year revenue-sharing agreement on a search and advertising

The Week: Media news - Publicis links with Microsoft

Publicis Groupe has announced a tie-up with Microsoft that will involve the development of targeted

Media: All about ... Microsoft's Bing search engine

Is the Microsoft chief executive, Steve Ballmer, a shameless fan of the saccharine US comedy ... for Microsoft's new search engine (some reports say it was the Friends character Chandler Bing) is debatable ... population before it can sneak up on Microsoft's nemesis, Google. Many attempts at wresting Google ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.