10 May 2012
| by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ...
as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook.
Page ...
13 Dec 2011
| by David Singleton
Microsoft director of corporate affairs and citizenship Matt Lambert has been appointed director...Lambert, previously head of government affairs at Microsoft , will start the new role in January. He makes the departure after 12 years at the technology giant.
He will report to chief legal and regulatory affairs officer Martin Cruddace.
Lambert said of his appointment: 'Betfair is a great British ...
16 Feb 2011
| by David Woods
Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: Microsoft will want to be the boss. It is a global brand, while Nokia is insular and European.
Laura MacDonald, acting MD at Skywrite, said ...
for Microsoft. Nokia and Microsoft ...
20 Aug 2010
| by Gemma O'Reilly
3 Monkeys Communications has been appointed by Microsoft Advertising to handle its UK trade PR...The win follows 3 Monkeys appointment last year for Microsoft s consumer and online UK business.
3 Monkeys will replace The Red Consultancy, as part of Microsoft s strategy to align its consumer and trade communications activity.
Reporting to Microsoft Advertising director of trade marketing Nickie ...
21 May 2010
| by Anita Davis, Media Asia
Microsoft has consolidated its communications account under Weber Shandwick across Asia...Edstrom also vied for the business along with Ogilvy PR and Hill Knowlton, a Microsoft spokeswoman confirmed. Weber Shandwick is currently the regional agency-of-record for Microsoft's consumer business ...
handling Microsoft Advertising's regional communications, and Waggener Edstrom oversees its analyst ...
16 Apr 2010
| by Arun Sudhaman
Microsoft's Asia-Pacific corporate comms director Stephen Forshaw tells PRWeek Global why agencies...One year after departing Singapore Airlines for Microsoft, Singapore-based Forshaw has kicked off ...
Global in an early-morning phone call while on a business trip to Microsoft's global HQ in the US city of Redmond. You moved from one of the most successful Asian brands in Singapore Airlines to Microsoft, a ...
29 Mar 2010
| by Arun Sudhaman
Microsoft is reviewing its regional PR business in Asia-Pacific in a bid to consolidate...The review, Microsoft regional corporate comms director Stephen Forshaw told PRWeek Global, does not include Microsoft's local PR accounts. A source involved in the pitch estimated the size of the combined ...
's arrival at Microsoft last year, after five years as Singapore Airlines global public affairs chief. 'When ...
08 Mar 2010
| by Arun Sudhaman
Waggener Edstrom has extended its business with key global client Microsoft into Africa...Normal 0 0 1 118 673 Haymarket Publishing 5 1 826 11.1280 0 0 0 The agency secured Microsoft's pan-African corporate and technology business, covering East, Central Africa and the Indian Ocean islands, following a three-way pitch. To service the account ...
29 Jul 2009
| by Peter Hay
British PR man Simon Sproule is leaving the tech giant Microsoft after only five months at the helm...Frank Shaw, who currently manages the Microsoft account at Waggener Edstrom, will replace Sproule ...
of UK PR at Microsoft said: 'After an unexpectedly brief but successful stint at Microsoft, Simon ...
with Microsoft, our business and our leadership team and will bring stability and valuable perspective ...
24 Jun 2009
| by Arun Sudhaman
Microsoft is looking for a new agency for its lucrative analyst relations business...whether the agency would get the chance to fight for the account. Microsoft EMEA director of corporate ...
in the process. Microsoft s industry analyst relations programme aims to provide resources to industry analysts ...
of Microsoft has foc used on the possibility of a deal to acquire online giant Yahoo, after the company made ...
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