03 Nov 2010
| by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War.
The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ...
it hopes to establish Xbox 360 as the focal point of the modern living room.
If Microsoft gets its way ...
20 Jul 2009
| by Staff
Microsoft and Yahoo!, which would give the software giant control of the internet firm's search business....%, and was a strong advocate of Microsoft's February 2008 bid to takeover Yahoo! Icahn told Reuters: "I've been a strong advocate of getting a search deal done with Microsoft. "It would enhance value if a deal got done, because of the synergies involved." Senior Microsoft executives, including Yusuf Mehdi ...
14 Jul 2009
| by Dan Leahul
LONDON - Microsoft has upped the stakes in its competition with Google as it unveils a free web...processor. Today, the Daily Telegraph reported that Microsoft is planning to launch a free streaming music ...
to tracks in exchange for advertising. Like Spotify, Microsoft is said to be offering a paid ...
will be available soon and will be communicated in due course." Last week Google stepped into Microsoft ...
26 Jun 2009
| by Ben Bold
of the Internet Survey Solutions division of Microsoft's Greenfield Online for $40m (£24.3m).
26 Jun 2009
| by Staff
PARIS - Publicis Groupe and Microsoft have formed a strategic alliance in order to provide digital...with Microsoft to form a Content Studio. This will provide advertisers with programming opportunities. The new ...
including search and ad serving. As part of this, Vivaki and Microsoft will continue to develop The Pool ...
technology developed by Microsoft's Navic subsidiary. As a result of the Publicis-Microsoft deal, Starcom ...
26 May 2009
| by Dan Leahul
LONDON - Microsoft is planning a large-scale advertising push for its new search engine, rumoured...According to AdAge, Microsoft has developed a $100m advertising campaign for Bing, created by JWT ...
Things Digital' conference in California this week. Microsoft UK refused to comment on the report or reveal when and whether the ads will be shown in the UK. WPP-owned JWT won Microsoft's global B2B ...
02 Apr 2009
| by Dan Leahul
LONDON - Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search...This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has ...
in June in an online, TV, print and radio campaign. Analysts predict JWT will position Microsoft's Kumo ...
the search engine market. In an internal memo, Microsoft's head of search Satya Nadella asked employees ...
15 Aug 2008
| by Sarah Finley
The division, which specialises in media, content and technology, is based in San Francisco. Before joining Ipsos, Smith worked for Microsoft's online services group, analysing the strategy of Google and Yahoo! using both primary research and competitive intelligence. Kevin Waters, president ...
25 Jul 2008
| by Staff
from Microsoft, to lead its sales operation across Europe....Baron takes on the role of vice-president of international sales and will head pan-European sales as well as new territories including Russia, Eastern Europe and Asia. At Microsoft, Baron was Microsoft ...
are Fiona Salmon from Emap and Fola Sullivan from Microsoft. Naomi Ferguson joins as head of technology ...
08 Jul 2008
| by Caroline Lovell
LONDON - Microsoft has moved its global business-to-business account into JWT from McCann Erickson...It is understood that JWT will head up the advertising for Microsoft s business solutions products ...
with the tagline People Ready. In a statement, a Microsoft spokesman said: "After nearly two years in the market ...
." McCann Erickson will continue working with Microsoft as its strategic global partner on other accounts. ...
to remove filters
