Google rules (so does Apple and Microsoft), as tech-savvy Aussies snub Vegemite and Toyota
23 Sep 2010 | by Staff
, Microsoft, Nokia, Sony and Apple top the list while old favourites such as Vegemite fall out of favour.
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Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...
Microsoft makes $4bn despite drops in online services
23 Apr 2010 | by Maisie McCabe
Microsoft boost net income by 35% in the last quarter, to $4.01bn....% year on year, which Microsoft said was bolstered by the success of its new operating system Windows 7. Microsoft's online services division, which includes its advertising sales operation, lost $713m in the same ... financial officer at Microsoft, said: "Our record third-quarter revenue along with continued rigour on cost ...
And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more
24 Jul 2009 | by Anne Cassidy
Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...
Microsoft overtakes Google to become UK's top consumer brand
15 Jul 2009 | by Jacquie Bowser
LONDON - Software giant Microsoft has been voted the UK's most popular consumer brand for 2009...Microsoft was more popular than luxury watch maker Rolex, which came in second, despite not making the top 10 last year. The survey placed internet giant Google in third, followed by British Airways in fourth and the BBC in fifth. The two British brands swapped places from last year. Mercedes-Benz, Coca ...
Microsoft Xbox marketer Murray Pannell joins Ubisoft marketing team
19 Mar 2009 | by Fiona Ramsay
LONDON - Games software company Ubisoft has appointed Microsoft's Xbox marketer as its UK marketing...Murray Pannell will join the UK games company on 27 April, overseeing all aspects of the UK marketing division including PR, brand and digital marketing. He joins the team from his current position of group product marketing manager at Microsoft, where he has served for more than six years, looking after ...
Microsoft hires Jeremy Dale to drive EMEA retail sales
10 Mar 2009 | by James Quilter
LONDON - Microsoft has appointed former Motorola global marketing chief Jeremy Dale as its EMEA...Dale's brief will be to build sales and awareness of Microsoft consumer brands such as the Xbox ... time with the team at Microsoft it became very clear to me that this company is on a path to bridge ... in the world who is better positioned to deliver that full integrated experience to consumers than Microsoft." ...
Apple attacks Microsoft's Vista in latest TV ads
21 Oct 2008 | by Staff
NEW YORK - Apple has released two new 'Mac vs PC' ads in retaliation to Microsoft's current...' The latest ads follow Microsoft's $300m global campaign, launched earlier this month. The Microsoft campaign ... number of ads featuring comedian Jerry Seinfeld and Microsoft founder Bill Gates teaming up. The campaign ...
Yahoo! shares boosted by Microsoft chief's comments
17 Oct 2008 | by Staff
SAN FRANCISCO - Comments made by Microsoft chief executive Steve Ballmer regarding the possibility...the table since Microsoft pulled out of negotiations in July prompting Yahoo! shares to sink. However ... with a small stake in Yahoo! attempted to revive interest from Microsoft, claiming it could purchase ... Microsoft selling on Yahoo!'s Asian assets and non-search business to shore up cost savings and tax benefits ...
Microsoft to launch UK 'I'm a PC' ads during X Factor
10 Oct 2008 | by Jennifer Whitehead
LONDON - Microsoft is bringing its 'I'm a PC' campaign to UK television with the first ads...The campaign has been created by Crispin Porter + Bogusky, with Microsoft investing $300m ( 176m ... campaign is the biggest in Microsoft's history. The company said it would celebrate the "diverse range ... the US celebrities will still appear. John Curran, who heads Windows for Microsoft UK, said: "The first ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
