28 May 2004
| by Lynne Roberts
Campaign: Microsoft People Programme
Client: Microsoft
PR team: Edelman and in-house
Timescale...Following a series of well-publicised reputation issues, Microsoft needed to challenge negative ...
in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ...
To demonstrate Microsoft's HR leadership to the business community and opinion-formers. To build Microsoft ...
09 May 2003
| by Ivan Castano
MADRID: Microsoft has handed its head of PR post in Spain to Carlos de la Iglesia following Jose..., working alongside Microsoft's PR agency in Spain, Ketchum Seis.
He reports to Microsoft's communications ...
communications director for Vodafone Spain after eight years at Microsoft (PRWeek, 14 March).
Romero, who also ...
Communications, and a top executive at computer magazine Computer World prior to that.
At Microsoft, de la ...
04 Apr 2003
Microsoft has handed the PR account for its Business Solutions division to newly created Next...Microsoft's main agency roster.
Speaking to PRWeek at the time of the pitch, Business Solutions PR manager ...
, which Microsoft brought two years ago, and Navision, which was taken over last year. The division ...
07 Feb 2003
Software behemoth Microsoft is staging a PR pitch for its business solutions division in the UK..., Bite Communications and Weber Shandwick for the work.
Microsoft Business Solutions PR manager Sarah ...
the pitch was being conducted separately from Microsoft's main agency roster: 'Microsoft has a roster ...
recently formed initiatives, housing two main acquisitions: Great Plains, which Microsoft bought two years ...
31 Jan 2003
| by OLIVIA TOTH and SARA CALABRO
HONG KONG: Software giant Microsoft has handed its Asia-Pacific corporate PR business to Edelman...to Microsoft Asia-Pacific group manager of corporate communications Olivier Richard, the review was prompted ...
-Pacific region for Microsoft. We have to organise in a way that reflects this'.
On Edelman's appointment, he ...
.
The account brief remains focused on key regional media and analyst relations.
Microsoft confirmed 14 ...
25 Oct 2002
Microsoft is to ramp up its UK lobbying efforts and has hired headhunters to find a UK government...Microsoft will be increasingly involved in. It has recently been involved in the preparation ...
affairs.
This latest announcement comes two months after Microsoft appointed former Oracle vice ...
09 Aug 2002
| by JOE LEPPER
Microsoft has named Nick Barley as its UK director of marketing,
with responsibility for all...will report directly to Neil Holloway, Microsoft's UK managing
director and EMEA vice-president, and gains a ...
by Microsoft in the UK. These are August.One Communications for technology, Edelman PR Worldwide ...
more than 20 years. This week Microsoft looked set to take the first steps to complying with
a ...
02 Aug 2002
| by ROSEMARY RYAN
SYDNEY: Microsoft Australia has shifted its PR account - one of the
largest in the country...Howorth was shortlisted with Porter Novelli after Microsoft ...
of Microsoft's business, working with the
legal and corporate affairs division on a regional basis ...
is
handled by Spin Communications. Microsoft Australia PR manager Selena Adams said the appointment ...
28 Jun 2002
| by ALVIN HATTAL
REDMOND, WA: Computing behemoth Microsoft has signalled its intent
to rebuild its image from...technology; it also involves Microsoft's
relationships with its customers and others in the industry ...
with partners and customers.' Microsoft PR director Mark Murray said: 'It is a call for action. So
we ...
-out anti-trust case brought by the US Department of Justice
has damaged Microsoft's reputation and painted ...
08 Mar 2002
| by JOHN FRANK and PETER SIMPSON
WASHINGTON: Microsoft is the most admired company in the US,
according to a survey of some...Journal, and The New York Times. After Microsoft, second spot goes to AOL Time Warner and IBM takes
third ...
coverage, in Carma's
rating, which it calls Impact Quality. Microsoft achieved just forth
placing ...
to
Fortune's list. Fortune's top ten is General Electricity, Southwest Airlines Wal-Mart,
Microsoft ...
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